With more than 25 years of experience, I started as a marketing executive working in a brand management role. The 7 years I spent on the client side helped me develop my skills on branding, communication, strategy and leadership. During that period, I was responsible for several brands and ultimately in charge of developing new engagement and measurement tools in digital, content and entertainment for all the company’s brands.

Change came when I realized that I wanted to be on the creative side of the marketing process, working with different categories and innovating in communications. So I went to the agency side to help build the digital and content department at Y&R Brazil. Since then, I’ve had the opportunity to work in independent boutiques, creative mavericks and big global agencies heading the Strategy for local and global clients.

I have worked with clients from various categories and have a vast experience in FMCG and services: InBev, Coca-Cola, Omo, Johnnie Walker, Kit Kat, Danone, Red Bull, Pepsico, Honda, Shell, Bayer, Avon, TAM, Vivo, Sprint, Sunsilk among others.

I am the co-founder of three start-ups, a drummer and a part time teacher.

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Throughout my career I have been drawn by people and what I can learn from them. I thrive in collaborative environments where the areas work seamlessly and people are happy. I believe in working with a smile on my face and in making people feel good about themselves and the work they do.